How I work
Not all copywriters work the same way
My clients are primarily small national businesses.
Figuring out ‘why’ they are in business starts my creative process.
When you work with me, there’s a lot of preparation. I need to get to know you and your business inside and out before I even start your project. You’ll be a big part of that process too. We work out exactly who your target audience is, what you want to achieve with your new content and that what you’re getting is a valuable asset for your business.
I’ll send you either my ‘Getting to know you and your voice’ or ‘About you – questions to ask yourself about you and why you’re in business’ questionnaire for you to complete and return to me before our Zoom meeting. This will enable me to know a bit more about you and your brand and how I can help you.
After our meeting, I’ll send you a proposal with a quote to consider, then once we’re both in agreement, we’ll sign it electronically.
You’ll pay a non-refundable 50% instalment (or the total amount for projects under $1,000), and we can get started.
Depending on the type of project, I’ll send you an extensive Brand Building Workbook for you to complete and return, then set up a project outline in Google Drive that will be in a shared, central location for us to work from, so everything’s in the one place and we’re both kept on track.
The Tone of Voice and Client Avatar documents will be created from the questionnaires, our meeting notes and/or the Brand Workbook. Once created, you will approve these, and then we can get started with the writing.
6. FIRST DRAFT
I’ll send you the 1st full draft to review, and you can suggest edits; PLUS the final invoice. Payment is to be made within seven days.
7. SECOND DRAFT
I’ll send you the 2nd draft to review, and you can suggest edits again … or not.
8. SIGN-OFF AND COPYRIGHT TRANSFER
Once the final payment has been received, I’ll send you the proofread final document plus my ‘End of Project’ document to sign, and the official transfer of copyright is yours.
I’d love a testimonial from you when we’re through, and I’ll return the favour – I very much appreciate a testimonial from my clients to feature on my website, Google My Business and my social media channels. The links will be in the ‘End of Project’ document.