Photo Shauna Upson Copywriter Profile

My greatest joy is writing for a client and telling their story, making their thoughts come alive and creating something special.

I’m a grammar geek and a word nerd.
I love to write. Plain and simple.
The plainer and simpler, the better.

Figuring out what makes people tick is my thing.

My copywriting business, Shauna Upson Copywriter, helps small businesses get found online amongst all the others just like them, out there on the Internet.

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How I started my business

I started this writing caper in 2010 when I created Secret Secretary, a Virtual Assistant business in Australia.  It evolved over the years from assisting keynote speakers, and small businesses run their businesses behind the scenes, to a copywriting business that gets to the heart of you and your business.

Before that, I had a long career in administration and as an executive assistant, working within government agencies and the health sector. My many years spent working in emergency departments and interviewing patients has given me the skills to really understand what someone is saying, even when they’re not really telling the whole story. Dealing with doctors and other health professionals taught me how to communicate with different personality types.

If I hadn’t spent my 20s and 30s raising three hulking sons, most of it as a single mum, I might have gone onto uni and studied psychology, but I guess bringing up wonderful, caring men has given me some type of accreditation in this field. Also, being the eldest of seven children taught me a thing or two about keeping clients on track.

If I’m not cuddling my gorgeous grandchildren, I’m hanging out on the beaches of the scenic Central Coast of NSW, where I live and where I grew up.

The beach is my happy place.

So that’s my story, what’s yours?

Businesses I've worked with ...

Jenny Wren Wellness - Yoga Instructor, End of Life Doula
Helen Clark Online Business Manager
SB Creations
Clients I've worked with
eMatti Brand Design
Logo Korryn Haines
Adept VA
JAM Business Support Services
Your Virtual Asset
Clients I've worked with
Bumbershoot Creative
Beyond the Maze
Cloud XS Digital
The Brilliant Content Agency
AMC Biz Solutions
Simply Savvy Web
Write 4 Business
Logo B Thriven
Felicity O'Connor
Clients I've worked with
The Brew
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