Jenny Wren Wellness
The client
Jenny Wren from Jenny Wren Wellness is a Yoga instructor and an End-of-Life doula.
Jenny is dedicated to raising awareness of the benefits of yoga, meditation and sound to the human body, mind, and spirit.
The brief
Jenny came to me as a referral from a colleague, to rewrite her entire website to bring it in line more with her preferred offering of being an End-of-Life doula.
Being a Wellness professional, the website was far too formal and written in a matter of fact tone of voice.
She wanted copy that was written in a way that would attract her ideal clients, particularly those searching for a well-being provider who supports them through educating, transforming, and healing. Also to make the words reflect her and her philosophies.
The outcome
Jenny’s website is much more empathetic and shows her genuine love of helping people.
After analysing her questionnaires, social media channels and testimonials, I was able to capture the real essence of ‘who’ and ‘why’ Jenny is the person she is.
Shauna freshened up my tired website.Shauna recently wrote some fresh copy for my website’s home and about page. Shauna came recommended because of her fabulous style and perfect understanding of SEO. The best thing about working with Shauna was how she used a suite of technology tools to understand the message I was wanting in my words. Shauna Upson is a talented copywriter. I won’t hesitate to come back to when needed.