Let me tell
YOUR story

My greatest joy is writing for a client and telling their story, making their thoughts come alive and creating something special. I’m a grammar geek and a wordnerd.


Shauna Upson

My first business, Secret Secretary has evolved over the past decade from assisting keynote speakers and small businesses run their businesses behind the scenes, to Shauna Upson Copywriter, a copywriting business, writing blogs and web content to help small businesses get found online.

My clients are still a lot of small businesses and I really enjoy getting the ‘why’ they are in business – it’s starts my creative process.

I started my Virtual Assistant biz in 2010. A lot has changed in the online space since then, I’ve seen it all and hopefully kept up with a lot of it!

I have a background in administration and as an executive assistant, working within Government Agencies and the Health Sector over the past 30 years or so. ‘Change’ is my constant friend or foe depending on how you look at it.

My time spent working in Emergency departments and interviewing patients has given me the skills to really get to know what someone is saying, even when they’re not really telling it all. Dealing with doctors and other health professionals taught me how to deal with different and varied personality types.


I’m a proud mum of three wonderful men and a Nannie to my 2 grandchildren.

My partner Dave and I live in Dural in Sydney’s northwest. Dural is chilly in winter and it’s part of what’s called ‘The Hills District’ because we are surrounded by bush and ranges. We spend a lot of time on the Central Coast at the beach, which feeds my soul. I grew up there and spent a lot of time paddling in rockpools and teaching my babies to do the same. Beaches are my happy place.

Check out my services to get an idea of how I can look after the writing side of your business for you and take a look at the ‘How I Work’ section on that page to see if we’re a good fit.

FREE 30-minute personalised initial consultation will help me really understand you and your business. From this, a proposal will be nutted out between us to work out what you really need and want.

Businesses I've worked with

Great proofreading and editing skills, proactive, ‘can do’ work ethic.
As a small agency, delegation of tasks and responsibilities was essential for the growth of the Brilliant Content Agency. Having Shauna join our team has turned a potentially daunting task into a smooth process of understanding how much can be passed over to another person. Shauna is delightful to work with. Her ability to know when to step in or step back has made it so much easier for us to work even more seamlessly with our clients and increase our level of service. She is consistently positive, and proactive, and has a wonderful ‘can do’ work ethic. Shauna is an invaluable part of the team and we look forward to a long sustainable relationship.

Camille Blyth


Great writer, time saver
Shauna has been nothing short of amazing with the research and writing for web content jobs I have asked of her. I have felt very at ease with her skills and have every confidence in her skills, timeliness and quality of work. I recommend her highly.

Ashley Michailaros


Web content writing skills, big picture vision and easy to work with.
I’ve just gotten off a call with my client and I wanted to let you know how happy we were with your work! You were easy to work with, took the time to understand her business and also looked at the big picture of where her business is going into the future.

Jemma Becker


Professional Endorsements

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