Let me tell 
YOUR story and
I’ll tell you MINE

My greatest joy is writing for a client and telling their story, making their thoughts come alive and creating something special. I’m a grammar geek and a wordnerd.


Shauna Upson

I love to write. Plain and simple. The plainer and simpler, the better. Figuring out what makes people tick is my thing. My copywriting business, Shauna Upson Copywriter, helps small businesses get found online amongst all the others just like them, out there on the Internet.

How I can help you

I craft blogs posts, website content, sales landing pages, LinkedIn profiles and lots of other types of written content that will attract your ideal clients or customers.

How I started my business

I started this writing caper in 2010 when I created Secret Secretary, a Virtual Assistant business in Australia.  It evolved over the years from assisting keynote speakers, and small businesses run their businesses behind the scenes, to a copywriting business that gets to the heart of you and your business.

Before that, I had a long career in administration and as an executive assistant, working within government agencies and the health sector. My many years spent working in emergency departments and interviewing patients has given me the skills to really understand what someone is saying, even when they’re not really telling the whole story. Dealing with doctors and other health professionals taught me how to communicate with different personality types.

If I hadn’t spent my 20s and 30s raising three hulking sons, most of it as a single mum, I might have gone onto uni and studied psychology, but I guess bringing up wonderful, caring men has given me some type of accreditation in this field. Also, being the eldest of seven children taught me a thing or two about keeping clients on track.


If I’m not cuddling my beautiful old staffie dog Chopper or my two gorgeous grandchildren, I’m hanging out on the beaches of the scenic Central Coast of NSW, where I live and where I grew up. 

The beach is my happy place.

So that’s my story, what’s yours?

My beautiful old staffie Chopper

Chopper’s Bushland

How to work with me

My clients now are primarily small national businesses. Figuring out ‘why’ they are in business starts my creative process.

When you work with me, there’s a lot of preparation. I need to get to know you and your business inside and out before I even start your project. You’ll be a big part of that process too. We work out exactly who your target audience is, what you want to achieve with your new content and that what you’re getting is a valuable asset for your business.

Check out my services to get an idea of how I can look after the writing side of your business for you and take a look at the ‘How I Work’ section on that page to see if we’re a good fit.

FREE 15-minute personalised initial consultation will help me really understand you and your business. From this, a proposal will be nutted out between us to work out what you really need and want.

Businesses I've worked with

Great proofreading and editing skills, proactive, 'can do' work ethic.
As a small agency, delegation of tasks and responsibilities was essential for the growth of the Brilliant Content Agency. Having Shauna join our team has turned a potentially daunting task into a smooth process of understanding how much can be passed over to another person. Shauna is delightful to work with. Her ability to know when to step in or step back has made it so much easier for us to work even more seamlessly with our clients and increase our level of service. She is consistently positive, and proactive, and has a wonderful ‘can do’ work ethic. Shauna is an invaluable part of the team and we look forward to a long sustainable relationship.

Camille Blyth


Shauna is brilliant at blog writing. She has helped me out several times by creating blogs that read well, are SEO-optimised, and informative for the reader. She can follow a brief (even if it’s vague!) and turn around a first draft quickly. She is my 'go to' copywriter and I would recommend her to anyone needing a copywriter. Easy to work with, honest, and a great writer – the perfect combo!

Rachel Boros


Web content writing skills, big picture vision and easy to work with.
I've just gotten off a call with my client and I wanted to let you know how happy we were with your work! You were easy to work with, took the time to understand her business and also looked at the big picture of where her business is going into the future.

Jemma Becker


Great writer, time saver
Shauna has been nothing short of amazing with the research and writing for web content jobs I have asked of her. I have felt very at ease with her skills and have every confidence in her skills, timeliness and quality of work. I recommend her highly.

Ashley Michailaros


It’s no secret that Shauna is phenomenal at supporting her clients and is constantly keeping up to date with what is happening in the virtual space. A gorgeous person inside and out, she’s definitely the person you want on your business team.

Korryn Haines


Professional Endorsements

Virtually Yours reference checked